Connection Focused
Bringing people together through creativity
I'm energized by digging deep, showing up authentically, and sharing stories. Through events, branding, content creation, talent management, production, creative coaching, product development & marketing, I have been able to empower and amplify diverse voices while promoting unique perspectives and experiences.We all deserve the space to share our stories and to feel seen and heard.
Fashion
Nike
Produced all music events for NikeLab Recreation c/o Virgil Abloh· Successfully produced celebrity events featuring Chance the Rapper, Common, Travis Scott, and Keke Palmer· Trained and led a team of brand ambassadors over the course of a year-long pop-up event· Full-scope production: marketing materials, catering, AV, staffing, talent booking
Brand
NCAA
NCAA Womens Final Four concert in Minneapolis· Led artist relations with music performer's team, Rachel Platten· Produced, booked vendors, and managed the budget· Managed a team of staff, coordinated with venue security and executed all marketing materials
Brand
Uber
On-site event manager for Uber Comfort pop-up activation at O'hare International Airport for holiday season· Provided a comfortable travel experience and shared new option available to 12K guests· Ensured that all staff were properly trained and equipped to perform their duties
Food
Kingsford BBQ
Launched Kingsford BBQ Meats brand and managed all branding and marketing• Strategized and executed $4M brand marketing plan, developed brand story, go-to-market plans, website and social media creation, content, and packaging design
• Achieved successful launch; to date, product is available in national chains: Walmart, Kroger, Albertsons, etc.
Food
Buddig Lunch Meat
Supported marketing for Buddig Lunch meat, family owned brand, local to Chicago· Managed $15M marketing budget; launched email campaigns, brand promotions, ads, national partnerships, social media strategy, TV commercial production, etc.· Collaborated cross-functionally with Sales and Leadership team to drive revenue growth and brand advancement
Food
Old Wisconsin Sausage
Led digital marketing strategy for Old Wisconsin Sausage• Doubled website traffic by collaborating with agency to revamp product web page to optimize SEO and user experience
• Spiked social media following 200% across Facebook, Instagram, Twitter, and Pinterest by leading social and digital strategy
Food
Hostess Snacks
Planned multi-city Hostess Snacks 100th birthday national tour· Interviewed and hired tour manager· Staffed entire tour & trained brand ambassadors· Secured event venues in multiple cities
Social Justice
MSJ
Co-created and launched Malayalees for Social Justice: volunteer-led advocacy and education non-profit organization• Built content strategy that garnered up to 69K views on single YouTube Video and grew Instagram from 0 to 1.8K• Strategized brand identity, brand positioning, and go-to-market strategy
Artist
iLLEST
iLLEST is an international DJ, drummer, beatboxer and who specializes in fusing world music. We currently work on a full marketing strategy including social media content, email newsletters, merchandise clothing line creative direction and talent management.· Grown audience to 47.5K+ social media followers· Created content with average 19K views· Partnered with brands like Chicago Bulls, Nike, Tesla & many more· Performed on NBC America's Got Talent Semifinals
Brand
Creative Hype Coach
Founder of a thriving creative coaching mentorship business and community· Guided and supported over 20 talented individuals in bringing their artistic visions to life· Produced showcase to provide a platform for my clients to showcase their work and receive recognition from industry professionals
Artist
Upside Down Smilie
Launched Upside Down Smilie: podcast, YouTube channel, merchandise clothing line & designer sustainable brand repurposing Indian saris, Upside Down Smilie Sari Pants• Built content strategy that garnered up to 76K views on a single YouTube Video and grew Instagram from 0 to 4K• Strategized brand identity, brand positioning, and go-to-market strategy
Want to work together?
I'm excited to hear more about your projects!
Let's connect
Join my email list
If you're interested in hearing more about what I'm working on, resonate with authentic expression, and want to build your creative community, come hang out with us!
Friends forever
YAY!
I'm hype to be connected via email. I love diving deep in my emails and I'd love to hear from you as well. Hit reply when something resonates with you.
